OK Go - "Here It Goes Again"

Whereas MTV and VH-1 has mostly abandoned music videos, the alternative rock group OK Go has capitalized on the power of the music video.  Their 2007 "Here It Goes Again" was a hit thanks largely in part to a video that featured treadmills.  In 2016, the group re-surfaced in the YouTube-o-sphere with another video for the song "Upside Down & Inside Out".  The video was shot in zero-gravity and went viral.