Sunday, November 19, 2017

Peaches & Herb "Reunited"

How did I know the soft rock radio station where I was working in 2002 jumped the shark? After years of branding themselves as "never lite, sleepy, snoring, or boring", the station took a left turn and added burnt-out soft rock songs to their music library. This allowed "gems" such as "Reunited" to see the light of day. The result: it didn't feel so good. Ratings at the station dipped and within a few months the Program Director was fired followed by a complete format flip to an "all-80's and 90's" format.