Thursday, November 12, 2015

Calloway - "I Wanna Be Rich"

Meet one-hit-wonder: Calloway.  He scored a Top 10 hit in 1990 with "I Wanna Be Rich".  While radio stations soon moved on to the next best thing, parts of the song continue to find airplay on radio stations whenever they do free money giveaways.  You better believe that when WXYZ gives away $1000 every Monday morning in May, they're probably playing "I Wanna Be Rich" in the station promotional commercials.  It was an idea that worked in 1990 and some genius continues to believe that same formula is relevant today.