Phil Collins, Elton John, and Gloria Estefan dominated Adult Contemporary radio back in the 1980s and '90s, yet have disappeared from modern radio. Seemingly, the only time you ever hear them is at the grocery store or your local CVS. This blog remembers the music, the stories and the quirky characters from my days working in Adult Contemporary radio.
Saturday, June 8, 2019
A-Ha "Take on Me"
When the year is 2004 and you're giving away concert tickets to see a band that peaked in 1985, you have to get creative. Case in point: the morning show I produced in 2004 had a pair tickets to see A-Ha and we tried to come up with a creative way to give them away to true fans of A-Ha. The result: the In A Day or Twooooooo Game. Basically, we got three contestants on the phone and played the infectious hook from "Take on Me" and then let each person sing the verse "In a day or two". At the time, American Idol was all the rage and singing contests on the radio always made for good content. Our expectations were low, yet each of these three contestants put their unique spin on the verse. This audio clip still sits on a cassette tape somewhere in my basement.